Flying Dog Brewery to Launch Open Source Beer

Released on = May 29, 2007, 2:14 pm

Press Release Author = Neal Stewart / Flying Dog Brewery

Industry = Food & Beverage

Press Release Summary = Flying Dog Brewery to Launch the first Open Source Beer to
hit the US Market

Press Release Body = Denver's Flying Dog Brewery today announced plans to release
what is believed to be the first "open source" beer to hit the market in the U.S.
"Open source" is a term most commonly used in the software industry and refers to
any program whose source code is made available for use or modification as users or
other developers see fit. In this case, Flying Dog's Open Source Beer Project will
allow beer drinkers and homebrewers to create or recommend modifications to the
recipe.

The Open Source Beer Project will start as a Dopplebock but the style may evolve as
participants offer ideas and tweak the recipe. "We are encouraging input on every
part of the recipe, down to how what variety of hops we should use, how much we
should use and when we should add them," said Flying Dog's Head Brewer, Matt Brophy.

Flying Dog's Director of Marketing, Neal Stewart says that this is a unique way for
consumers to participate in the creation of a new beer. "The Open Source Beer is a
truly collaborative project and gives our loyal fans the opportunity to buy a beer
that they actually played a major role in creating."

The Open Source Beer will be Flying Dog's latest "Wild Dog" release and will hit
stores in October. Wild Dogs are extremely limited edition beers that come
exclusively in hand filled, corked and labeled 750ml bottles. Only 5000 bottles of
the Open Source Wild Dogs will be available to the public.

Flying Dog's current Wild Dog is a whiskey barrel-aged version of their popular
Gonzo Imperial Porter.

For more information on the Open Source Beer Project, please visit
www.opensourcebeerproject.com .

Web Site = http://opensourcebeerproject.com

Contact Details = Neal Stewart
Flying Dog Brewery
2401 Blake Street
Denver, CO 80205
720.272.8325

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